New: Feedback Coach now integrates with leading VLEs including Blackboard, Canvas & Moodle.VLE integrations now available!
Learn moreBuilt by Those Who Lived the Gap
Feedback Coach was created by educators and engineers from West Africa who have encountered the challenges of higher education first-hand. The awarding gap isn't just a statistic to us. It's personal.
Our Journey
From Lived Experience to Real Impact
A challenge we lived
Our founders (Rexford, Joseph, and Adeola) experienced first-hand the barriers that Black students and researchers face in UK higher education. The awarding gap, coupled with a stark lack of representation at the professorial level, revealed a systemic problem. Tools alone couldn't solve it, but they could begin to address it.
Pre-submission is where students need help most
Most support arrives after the grade. We realised the real gap is before submission, in the silence between a lecture and a deadline. Feedback Coach was designed to intervene at this critical moment, giving students bespoke, pre-submission feedback that builds their research and analytical skills.
STRIVE 200
A pivotal moment came when Professor Iwi Ugiagbe-Green (NTF), a dedicated scholarly activist, adopted Feedback Coach for her STRIVE 200 project, an initiative that aimed to assist 200 business school students and researchers in enhancing their academic performance and achieving their career goals.
Three universities and counting
Feedback Coach has now been implemented across three universities to support students. We continue to organise on-campus events for Black students to drive engagement with the tool at the universities we are affiliated with.
Why This Matters
The Numbers Behind the Mission
According to the Higher Education Statistics Agency, Black academics remain drastically underrepresented at the highest levels. That reality, together with the awarding gap, drives everything we build.
Black professors in the UK
Out of tens of thousands nationally
Professorial representation
According to HESA data
STRIVE 200 participants
Students and researchers supported
Universities deployed
With more on the way
What Guides Us
Mission & Vision
Our Mission
To close the achievement gap for Black and minority ethnic students and researchers by providing supportive, targeted tools that build assessment readiness and strengthen individual academic and career competencies.
Our Vision
A future where Black and minority ethnic students and researchers thrive, equipped with the skills, resources, and opportunities to excel in their academic pursuits and reach their full career potential.
The Team
Meet the Founders
Three professionals from West Africa, united by a shared experience and a common goal: to build the tools they wish they'd had.
Rexford Obeng
Principal Lecturer
A Principal Lecturer whose experience navigating UK higher education as a Black academic shaped the vision for Feedback Coach. Rexford brings deep pedagogical insight and a commitment to closing the awarding gap.
Joseph Abang
Lecturer
A Lecturer who has witnessed first-hand the challenges that minority ethnic students face in higher education. Joseph brings frontline teaching experience and a passion for equitable learning outcomes.
Adeola Akinwole
Software Engineer
A Software Engineer who translates the team's educational expertise into technology that works. Adeola ensures Feedback Coach delivers an intelligent, reliable, and accessible experience for every student.
Join us in closing the gap.
Whether you're a university looking to support your students or a researcher exploring new tools, we'd love to hear from you.